Established in 2012, Bonneville Associates leads the way in strategic communications planning and campaign management aimed at managing reputation, boosting profiles, building meaningful campaigns and securing timely and impactful coverage in the international print press, broadcast and social media platforms.
We believe our responsibility is to our clients who use our services. In meeting their needs everything we do must be of the highest quality. Our clients know best the objective they're trying to achieve. Our job is not to lecture but to listen to our clients' needs and help them meet their objectives.
Bonneville was named after the bike (Triumph Bonneville), one of Steve McQueen's favourite bikes and was used in the classic movie The Great Escape.
McQueen’s bosses wouldn’t let him perform the iconic jump over the barbed wire, so he turned to his friend, Bud Ekins.
The planning and preparations that McQueen and Ekins did before the jump gave Ekins the confidence to carry it out. Once he committed to the jump there was no turning back and any changes to the environment around him had to be adapted to whilst undertaking the jump to ensure a safe landing. The planning and preparation paid off as it only took one take to overcome the iconic barbed wire barrier.
Clients face their own jumps on a daily basis. Commitment to the right strategy with the right planning and preparation can prepare our clients to face the toughest of challenges. What makes a great strategy is its ability to adapt to fast changing circumstances and dynamics while also being susceptible to the surrounding environment.
At Bonneville we firmly believe that there are no barriers too large for our clients to overcome if the right strategy is in place.
“Information is the oxygen of the modern age. It seeps through the walls topped by barbed wire, it wafts across the electrified borders.” Ronald Reagan
"The two words 'information' and 'communication' are often used interchangeably, but they signify quite different things. Information is giving out; communication is getting through." Sydney J. Harris